| The government has decided on a new logo and catchphrase -- "Japan. Endless Discovery." -- to promote tourism in the country, with the aim of more than quadrupling the number of foreign tourists to 30 million at some point in the future, tourism minister said Tuesday. The slogan is aimed at encouraging repeat visitors, while the logo is a red-and-white design evoking the sun and cherry blossoms. The catchphrase replaces "Yokoso! Japan" which some said lacked sufficient impact, as the Japanese word for welcome is not widely recognized by non-Japanese speakers. (AP) |
Tuesday, April 6, 2010
JAPAN: Japan hoping 'endless discovery' catchphrase attracts foreign tourists
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment